Professional Make-Up brand, NYX Cosmetics, is pleased to announce Emily Clayton as the winner of the first UK & Ireland FACE Awards.

Born in the makeup brands’ home-town of Los Angeles four years ago, the Fine Artistry of Cosmetics Elites (FACE) Awards is the original makeup video contest celebrating creative makeup artistry and education through film. The UK & Ireland contest invites both professional and aspiring makeup artists to rise to a series of technical makeup challenges in a bid to win a number of exclusive prizes.

Makeup artist Emily, also known as Vanity Venom, was crowned overall winner at the glitzy live final event hosted by presenter, Sarah-Jane Crawford, at the Ham Yard Hotel.

In addition to receiving the esteemed accolade of UK & Ireland FACE Awards Winner by a panel of esteemed industry judges, Emily also receives a cash prize of £10,000, a professional makeup course at AOFM (worth £5,000) and an exclusive trip to the LA where she will attend the original FACE Awards as a special guest.

In response to winning the award Emily said: "NYX probably don’t realise how much they have changed my life... to be able to pursue my dream is the greatest feeling in the world! I feel so lucky!"

The 'makeup freak show' themed live final was judged by three industry experts – Jana Ririnui (Founder of AOFM), Jen Powell (Beauty Buyer at and Queen of make-up transformation/DJ Jodie Harsh. The event was well attended by London's favourite young and stylish beauty queens including Millie Macintosh, Stephanie Pratt, Amber Atherton, Zara Martin, Lilah Parsons, Tiffany Watson, Ella Catliff, Roxie Nafousi to name a few.

Following the awards attendees enjoyed a VIP after-party hosted in partnership with E! Network, where guests were entertained by vintage circus inspired activities, such as tarot readings, bowling, caricaturists, and close up magic from illusionist TROY. The evening ended with a lively back-to-back DJ set from Sarah-Jane Crawford and Jodie Harsh.

NYX Professional Make-up stockist: || Instagram @NYXUKCOSMETICS #UKFACEAWARDS


Our talented Top 10 all posted their incredible FESTIVAL BEAUTY challenge videos, so now it’s over to you to vote for your faves right HERE!!

The top five contestants with the most votes will be invited to London to partake in the FINAL STAGE, so go tell your friends, tell your mamma and tell your mamma’s friends to get their vote on ;)

Voting closes on Thursday 23rd July.

#ukfaceawards #nyxukcosmetics


We were truly astounded by all the AMAZING Quintessentially British entries. Sadly, we can only take 10 through to the next round.

Please join us in saying a huge CONGRATULATIONS to your Top 10!

Make sure you give these elite artists a follow and stay tuned right here for updates on their second UK & Ireland FACE Awards challenge themed... FESTIVAL BEAUTY

#ukfaceawards #nyxukcosmetics


Wow!! Our finalists totally TURNED UP with their Quintessentially British challenge 1 video entries!!

Go check out their incredible entry videos here.


Firstly, huge THANK YOU to everyone who took the time to enter the very first UK & Ireland FACE Awards. We watched each and every one of your incredible entries and were truly astounded by the creativity and talent showcased by this community.

We know that you are all waiting to hear who made it through to the next stage.

Big round of applause for your Top 20, in alphabetical order:

Check out their entries here.

We are seriously so amazed by the flair, creativity, and production level of these entrants and we hope that you will help us congratulate them as they accept the first challenge – a video tutorial themed ‘Quintessentially British’.

To those who didn’t make it this year, we encourage you to keep up the incredible work and very much hope that you will apply next year! In the meantime, we hope you will stay tuned and follow our Top 20’s journey all the way to the live final!



Fancy winning £10,000 and an exclusive trip to Los Angeles?

Then enter the UK & Ireland FACE Awards by following these 3 easy steps:

  1. Follow @NYXUKCOSMETICS on Instagram
  2. Post a 15-second makeup Instavideo, using the hashtag #UKFACEAWARDS
  3. Look out for a comment from us on your Instavid inviting you to verify your entry


  • You must have a public Instagram account in order for us to see your entry.
  • You must have a Twitter and YouTube channel and/or a Facebook profile in order to move on to the next stage.
  • Full terms can be found here

Entries will be accepted from May 1st – May 29th, 2015

Your videos will be judged on four criteria:

  • 25% Creativity of the look
  • 25% Presentation and/or educational value of the tutorial
  • 30% Artistry in makeup application
  • 20% Quality of the video production

Only one entry per person will be counted. Open to UK & Ireland residents only.


Our 20 selected contestants will then go through three rounds of online challenges each with a specific theme and a special goodies box from NYX and our supporters. Valid entries may be showcased and celebrated right here on

From 20 contestants, 10 will go through to round two, and the final five contestants will be invited to London to compete in the final round. Contestants must be available for travel between August 3rd and 7th, 2015.


While in London, contestants will visit the NYX headquarters, meet the team and be given one final video challenge to be produced with the help of a professional film crew. The final videos will then be played at the NYX UK FACE Awards in London on August 13th in front of a panel of judges who will crown the 2015 Beauty Vlogger of the Year!


  • £10,000 cash from NYX Cosmetics
  • Trip to LA (departing London August 20th and returning to London August 23rd) to attend the original NYX FACE Awards
  • NYX UK & Ireland Cosmetics brand ambassador for 12-months
  • 4-week Professional Makeup Course at AOFM
  • NYX Professional Makeup Artist Case filled with a one-year supply of NYX Cosmetics



Start Date

End Date

Entry Submission

May 1, 2015

May 29, 2015

Video Challenge # 1

June 5, 2015

June 19, 2015

Video Challenge #2

June 26, 2015

July 8, 2015

Voting Phase Video Challenge #2

July 10, 2015

July 23 , 2015

Final Video Challenge #3

August 3, 2015

August 7, 2015

Final Judging (Event) 

August 13, 2015

August 13, 2015

Winners' Trip To LA

August 20, 2015

August 23, 2015